Separated at Birth? Tesco’s New Everyday Value Range

As frugal shopper’s* my wife and I do our best to get as much as we can for our money. One way to do this is to buy the cheaper own brand products, in our case this is more often than not the Tesco Value** range. Generally, the quality of the products is OK, in a few instances I actually prefer the value product to the more expensive alternative. However the very iconic pack design always seemed like it had a bit of stigma, and I always felt like if you bought too much of the stuff in one go – the cashier would have a whip-round for you!

However, Tesco have recently re-branded the value range to ‘Everyday Value’. The new pack designs are a vast improvement, removing the ‘brilliant white’ packaging helps make it less conspicuous in your trolley and removed the feeling you’re buying lower grade products!

Brilliant design job by Tesco?

So, I was quite surprised while I was browsing for some images of cleaning products*** and I ran into the images below, clicking them revealed a whole portfolio of similar images by an artist called elapela who has been contributing images like this to iStock since 2009.

Istockphoto – for those of you who don’t know, is a design ‘depository’ where photographers and creative artists submit and sell their designs for not that much money (£1 or £2 on average). It is a haven for web designers in particular those looking for photos and icons.

* In the current climate – who isn’t?

** You still need your wits about you – they’re not always the cheapest, and the prices go up and down like a yo-yo!

*** It’s for work … don’t ask!

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